So what is an influencer exactly?

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For the past few years, we have been hearing more and more about this influencer marketing trend. So what is an influencer exactly? An influencer is above all an individual present on one or more social platforms (Youtube, Twitter, Facebook, Instagram, Snapchat, etc.) whose main purpose is to broadcast content to receive income, but especially to please the people who follow him. It is a person who positions himself in a specific niche, passionate about what he does and who wants to share his passion to his fans.

Influencers are experts in their field and it is precisely for this reason that their audience listens to them. People who subscribe are often very loyal and develop great trust in this person. If they are interested in a product and mention it in a video or a publication, chances are high that subscribers want to buy the product or at least learn more, because they too want to share a product. part of their life with their idol.

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Choose the right influencer

Analyze their content & subscribers

First, it is important to research and develop a list of influencers who can relate to your products and who may have maximum influence with your targets. It's not necessary to aim for the world's best known idol, only someone who shares an interest with his fans and who would allow your company to make the connection and reach an interesting clientele.

With the content on their platform, it's possible to determine what kind of person is watching the influencer. It is essential to find characteristics of your target clientele through your conclusions. For example, we can estimate the average age, the general interests, the values ​​and the behaviors of the fans.

It is also important to look closely at the responses and reactions of subscribers to the content of the influencer. The ideal would be to be able to bring out evidence of commitment, goodwill and openness of the public. To check out the list of top influencers on social media Click here. From a more personal standpoint, i am very inspired by a guy named Nathan Lucas. He is probably the influencer that i am mostly inspired by.

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The benefits of using marketing influencers

1. Increase brand awareness

The notion of notoriety is one of the main reasons why brands make collaborations with marketing influencers. Their reach is important, sometimes including hundreds of thousands of subscribers.

These rising stars of the web become true micro celebrities! However, as a brand, it is important to research to ensure that these communities are made up of true subscribers. You should know that it is now possible to buy subscribers on social platforms. Hence the need to remain vigilant about influencers with communities that seem too good to be true.

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2. Join a highly targeted audience

Subsequently, influencers can join a very specific niche, since they benefit from a strong contextual credibility. If people subscribe to the page of an influencer in the world of sport, it is that they appreciate the content that is related to this theme. Or, if your business is in the food business, an influencer of the foodie style will allow you to reach people who are in tune with the essence of your brand. From a socio-demographic point of view, each social network allows you to have fairly accurate statistics on the actual audience of influencers. Consider this data and keep a constant watch on the audience you are trying to reach. Data on audiences in the web age allows for a constant strategic reorientation according to the monthly performance of the employee.

Marketing influencers are able to send you that kind of data ... And they should share it with you! If you want to make your collaboration feel authentic, take the time to choose the influencer who you will do business with. After all, to be credible, the latter must truly believe in the mission of your company and adhere to the same values. This will be felt in the content created and in the evolution of your relationship with this influencer.

It is also important to look closely at the responses and reactions of subscribers to the content of the influencer. The ideal would be to be able to bring out evidence of commitment, goodwill and openness of the public. The objective here is to measure a priori what impact will the placement of your products have on the behavior of the fans.

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3. Build a relationship of trust with your audience

Influencers on social media have a special relationship with their audience. Indeed, we subscribe to accounts that challenge us for several reasons. By following them, one has the impression to really know these individuals through the web. After all, this is normal, since we see them daily in our news feed. To that end, did you know that "92% of consumers trust recommendations from people (individuals, even unknowns) and not brands"? The notion of trust is fundamental when it comes to marketing influence. If a user trusts his favorite micro-celebrity, he will be more inclined to get a product winded by it! In order for the relationship of trust to be maintained between the influencer and his audience, it is essential that the latter be transparent. In this sense, he must say that it is a paid collaboration with a brand.

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4. Save time

In a company, the time spent designing and creating advertising is considerable! By using an influencer, according to the agreement you have, it is possible to use his creativity! The latter can take care of creating content as a whole. And you would benefit from doing so as a brand, since the influencer knows how to conquer his subscribers and his community through publications that will challenge them! In a way, he knows the recipe for his success. Successful influencer campaigns are often those born of a creative brainstorm between the brand and the influencer in question. Collaboration is the key! If you do not have an internal team for content creation, this is definitely a factor to consider ... External outsourcing saves you time and energy! Afterwards, it's up to you to see if you will ask for exclusivity for your brand from your collaborator. A signed agreement in the form of a contract will help define performance indicators, avoid misunderstandings and minimize unforeseen events during your campaign.

With the content on their platform, it's possible to determine what kind of person is watching the influencer. It is essential to find characteristics of your target clientele through your conclusions. For example, we can estimate the average age, the general interests, the values ​​and the behaviors of the fans.

It is also important to look closely at the responses and reactions of subscribers to the content of the influencer. The ideal would be to be able to bring out evidence of commitment, goodwill and openness of the public. The objective here is to measure a priori what impact will the placement of your products have on the behavior of the fans.