Facebook will offer a dating service

Facebook announced  its intention to enter the market dating sites while emphasizing the efforts to protect the data of its users after the case Cambridge Analytica.

Mark Zuckerberg, the CEO of the world's largest social network, made the announcement at the developers day of the site in San Jose, California. He said this new function would not be about facilitating one-off meetings, but about helping people build lasting relationships through the network.

"This will be aimed at building authentic and lasting relationships, not just one-night plans," he said, pointing out that of the roughly 2 billion social network users around 200 million were single and that one in three marriages in the United States resulted from an online meeting.

The service will be free as other features of Facebook that generates revenue through advertising.

Users will be able to create a separate "Dating Profile" on their Facebook page and potential partners will be recommended based on this profile's data.

The action of one of the major paid dating sites in the United States, Match, collapsed on Wall Street by more than 22% after this announcement.

Other innovations announced on Tuesday include the ability for Facebook users to erase their browsing data.

"This feature will allow you to see the websites and apps that send us information when you use them, remove that information from your account, and disable our ability to store it in the future," Facebook said in a blog. published in parallel with the conference.

"If you clear your history or use the new setting, we will remove the credentials so that the history of the websites and apps you have used will not be associated with your account," it was said. from the same source.

"We will continue to provide applications and websites with aggregated analytics - for example, we can create reports when we receive this information so that we can tell developers if their apps are more popular with men or women in an industry." certain age group, "however, according to the same source.

This new feature wants to address the concerns that emerged after the Cambridge Analytica case, which saw this data analytics firm divert those of some 87 million Facebook users for political purposes.

The developer conference, called "F8", brings together some 5,000 of them while Facebook has reduced the amount of data they can glean from the site following the Cambridge Analytica case, reducing their capacity to profit economically from their presence on the site.

Mark Zuckerberg insisted in his presentation that Facebook's goal was "to ensure the safety of users".

"What happened with Cambridge Analytica is a serious violation of our trust. This developer has appropriated data and sold it and we have to make sure that it will not happen again, "he said.

"As you all know, we have reduced the amount of data that developers can ask people," he said, while conceding that "there are still steps to be taken."

Developers at the conference welcomed the measures announced by Facebook after the Cambridge Analytica case. "I respect the fact that they reacted and did not try to cover the case," said Malik Gillins de Movez, a start-up developing an application to simplify the organization of events social.

Mark Zuckerberg also said Tuesday that Facebook was devoting significant resources to identify and neutralize "bad apps" and that network users now had more flexibility to adjust their privacy settings.

Among the many applications unveiled Tuesday, Facebook Messenger will now offer a translation function, using the resources of artificial intelligence to allow users speaking in different languages ​​to communicate. As a first step, the languages ​​that can be translated are English and Spanish and others will be added later.

Microsoft, Google and Amazon already offer translation services for their products, including Google for the past year a headsets, which associated with its smartphones, are able to translate a dozen languages.