Web marketing trends
Web marketing consists of improving the visibility and traffic of a website by using the internet as a prospecting channel and developing a long-lasting loyalty relationship with Internet users or customers of a website. A web marketing strategy is a fast, accurate and efficient way of promoting a business, product or service to existing customers or potential customers. It brings many benefits as needed, such as accelerating the growth of a business, finding new customers, boosting demand, increasing the profitability of a site or a business.
Nowadays, it is almost impossible to be successful without a strong presence on social media.
To implement a successful marketing strategy on social networks, it is important to be familiar with the key elements that will define the course of action for the project.
With this in mind, the Community Manager and social media strategist rely on key rules that must be followed in order to successfully develop a dynamic, positive and profitable presence in the communities.
One must understand and define its audience, create their brand image, join influencers, know and interact with their audience. But most importantly to share some relevant content of high quality.
SEO (Search Engine Optimization) is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo ...). More commonly known as SEO, its purpose is to increase the quality, understanding, but especially the visibility of a website within the search engine results.
Natural referencing allows you to properly position your pages on several key words or phrases that carry targeted traffic. Internet users access your site via targeted queries that direct them to the content they want. This then increases (by their satisfaction) your visits, sales, etc.
Moreover, it should be noted that today positioning is not the only important criterion to observe in SEO. Indeed, as we have seen above, an SEO strategy can improve the environment of a site, which means that your popularity component will also be optimized. You will benefit from direct traffic from search engines, but also indirect traffic from networks & social media or links that point to your site (backlinks).
Google Ads is Google's commercial link program or platform. In the French context, the Google Ads program probably accounts for over 90% of the market for search-related business links.
The Google Ads program provides advertisers with ads related to keywords used in queries. These ads are essentially click-through on a dynamic bidding system and appear at the top of Google's results pages above organic or organic results.
The Google Ads platform also manages Google Shopping ads, display ads on the AdSense network, and the distribution of different formats on YouTube.
Google analytics is a free web analytics service offered by Google.
Its basic features are available to everyone, including pre-defined reports. However, its most advanced potentialities and functionalities require a good knowledge of the product.
The first use of the web analytics is to regularly monitor different basic criteria: how many visitors visit the site, and where do they come from? Thus, we can draw an evolution of the performance of the site. This is even easier to achieve than it is possible in Google Analytics for example, to configure automatic reports, and therefore to automatically receive each day, or weekly in your mailbox this information.
The best thing to do is to set goals: for a sales site for example, the goal will be that the user buys. For a blog, the goal may be to sign up for a newsletter or the fact that a visitor fills out the contact form.
Well, it's all the advertising emails you receive and all the newsletters you see on many sites.
There are two types of email: spam and targeted email.
Spam means that I write an e-mail and send it to all the addresses i own and can find on the internet. I do not try to target at all, the goal is to rake the widest possible.
On the contrary, the targeted email means that I have specific lists of Internet users with common characteristics. For example: men between 35 and 40 years old who love sports cars or that people have enrolled in my training program.
Spam still accounts today for up to 80% of the total emails sent worldwide. Targeted emailing is used by large e-commerce sites, these famous sites that bombard you with emails as soon as you enter your email on their site.
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